Globalization and International Business – Erotic Webcam Models
Globalization has impacted almost every industry and market. It’s amazing how far reaching it really is. Today, it does not matter if you are a billion dollar publicly traded company or a small privately held shop down the road, you will most likely have to deal with some kind of international or cultural situation. I have consulted in a wide range of capacities over the years. My most recent adventure is working with an online erotic webcam model site launching in the Internet. This is an interesting niche market within the entertainment and broadcast industry. These types of Internet companies are interfacing with different cultures, advertising in multiple languages all across the world and providing entertainment accordingly. Their advertisements need to be culturally acceptable for each country to ensure maximum ROI for the investments. For staffing, models are hired from accross the world. This ensures a broad mix to match everyone’s tastes and needs. It’s an amazing business model that encompasses cultural differences, global logistics, evolving technologiesand more. Advertisements are staged to meet time differences versus model availabilities to make sure that customers and models are on the sites at the same time. One without the other is a no win situation. 10 years ago, who would have thought that the Internet would lead to a globalized international adult industry. I realize that it might seem like an odd example, but if this type of business is experiencing globalization, how should you expect it to impact your business?
As always, thanks for reading.